Leyli G Spring Summer 2014

Spring Summer 2014 l Capsule Collection

About

This unit provided me with an opportunity to undertake a self-directed project that consolidates and extended my knowledge and skills. The project included planning, research, ideas development and recommendations, as well as, both - practical and theoretical elements. This unit allowed to develop entrepreneurship and creativity, whilst undertaking a project with a feasible and realistic commercial application.

The Context

After undertaking research into a fashion clothing market, such as high end luxury retail, or ‘fast fashion’; I was required to demonstrate the ability to design for a viable and realistic market, whilst developing innovative pieces.

The Task

The fashion industry has been revolutionized in recent years by the concept of the ‘brand’. My task was to come up with my own ‘brand’ and produce a report incorporating academic theory along with marketing activities that outlined my intentions.

The Result

As result of this unit I was able to demonstrate:

application of project planning and management skills in order to achieve your negotiated project objectives (research, analysis, subject knowledge, experimentation, technical competence, communication and presentation, personal and professional development)
an analysis and application of theory in the creation of a commercial project, plan or campaign (research, analysis, subject knowledge, technical competence, communication and presentation, personal and professional development);
use of relevant information technology and professional communications skills for your project
evaluation of the commercial viability of your project

Click to view the

MARKETING PLAN

Close up №1 \| Dress	Close up №2 \| Top	Close up №3 \| Skirt
Close up №4 \| Cardigan

Close ups

Below you can view four pieces within this collection in a more close up and detailed manner. To understand the individuality of each piece, I have included short descriptions and technical drawings.