Fashion Design & Marketing
Gurbanova
Leyli
This page displays projects that were undertaken as a part of my BA (Hons) Degree. My course often involved projects based on existing brands. This allows me to explore how my fashion ideas can collaborate with the values of different brands. For these projects my main objective is to identify in which areas the brand needs evolving and target these areas through effective use of design and marketing techniques.
Fashion Marketing
Exploring, Creating, Branding
"Leyli G" is a conceptual marketing and design brand. It is a womenswear label for confident, independent women, who want to stand out throughout their daily lives and are not afraid to be different.
Leyli G
Autumn/Winter 14
The fashion industry has been revolutionized in recent years by the concept of the ‘brand’. My task was to come up with my own brand and produce a report incorporating academic theory along with marketing activities that outlined my intentions.
Leyli G
Spring / Summer 14
John Lewis & Co.
in collaboration with London college of Fashion
Menswear Capsule Collection
KENZO
Brand Stretch Proposal
ZADIG & VOLTAIRE
Intimates | Capsule Collection
NK for NATALIA KAUT
Capsule collection for a couture brand
“NK London” is a womenswear brand that allows women to embrace their femininity, yet carry a certain aggression; a unification achieved through a proposal of a brand extension in a form of a prêt a porter capsule collection, as an extension label for Natalia Kaut’s existing haute couture label.
The main aim for this assignment was to discover an opportunity that could increase the sales of Zadig & Voltaire, through a creation of a new, unique product range. As a result, we proposed a brand extension - ZADIG & VOLTAIRE Intimates. The collection of nightwear, for those who prefer to remain sexy, even in pajama shorts.
The main aim of the proposed brand stretch is to regain brand recognition for KENZO as a clothing brand, within the UK luxury fashion retail market, reminding the customers about the brands long history, it’s values and most importantly – about the creative, bold and eye catching brand identity.
As a joint effort between four courses: Design & Marketing, Buying & Merchandising, Retail Branding & Visual Merchandising, and Marketing & Promotion, we needed to produce a capsule menswear collection for John Lewis & Co.
Our role, as designers, was to create a collection that would best celebrate "Best of British" culture and to capture the attention of a younger target customer.
