Fashion Design & Marketing
Gurbanova
Leyli
About
For this unit, we were asked to write up our own brief that would clearly state our design theme and direction, as well as the research methods starting points and detailed specifications.
This was one of the first units, where I had a complete choice of the overall design theme and all components that would make up the final outcome, such as the fabric choice, the type of garments and the silhouette. The unit not only challenged my creativity, but also confronted my ability to focus on a specific part of the chosen theme and create an outcome that would clearly transmit the overall visual message.
Big City Lights
Extraordinary, Challenging, Unexpected
The Task
Our task was to create a collection of a minimum of 8 looks, based on the chosen theme – “Big City Lights”, and to make one garment out of the collection. The final garment should portray the mood and the energy of the city at night, and should construct a silhouette that is unique, yet visually pleasing.
The Concept
I needed to capture the essence of the theme, by looking at different angles (aerial, land views, etc.), as well as photographs of the city during the night time. The focus point of the collection was the study of movement of light within the photographs, as well as the ways silhouettes could be extracted from certain light show performances. Consequently, these movements and silhouettes were transferred into looks that made up the collection.
Atton Conrad
a London based Advertising and art photographer.
Ink on paper
Experimentation
After looking at a collection of images, like the one illustrated above, I began to think about the ways the overflowing 'wave of energy' within these images could be transferred into a wearable, fashionable garment.
To do this, I started to experiment by using various mixed mediums. One particular experiment displayed here, was inspired by works of Atton Conrad. I drew a collection of shapes using ink on paper, and then digitally adapted them to create shapes and silhouettes on a female body. These graphical interpretations greatly assisted the development of the final outcome. To help achieve the most unexpected results, I completely ignored the 'realistic' factor, whilst conducting these experimentations.
Final Garment Development
The next step was to develop the ideas, through moving the experimentation from a digital to a physical form. This included experimenting directly on the stand, by using paper to construct silhouettes and textures. I was aiming to create a garment, that would capture attention through it's certain 'endless' character. I wanted to capture the never ending flow of energy that is present within the origin of my inspiration.
Paper Model
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Source of Inspiration
